Unify GMS
Cross-Channel Marketing
Create messages that reach guests during every stage of the guest life cycle. From pre-arrival to post-stay, via SMS or email.
In-Depth Reporting
Build custom reports and measure open rate, clicks, and more. Make confident hotel marketing decisions using data driven insights.
Optimize with AI
Enhance customer journeys and boost efficiency with AI — optimize message timing, choose the most impactful channel, and more.
Increase Engagement, Loyalty & Revenue
Flexible Segmentation and Targeting
Send your own automated, targeted campaigns to guests based on their unique potential value determined in real-time through an AI-powered, holistic view of each guest's stay history, spending habits, profile, and more.
Unify Your Customer Data
Custom Messaging Throughout the Guest Journey
Build and deliver personalized, relevant messages to your guests. Send confirmation emails, welcome SMS texts, pre arrival instructions, post-stay satisfaction surveys, and much more. Improve the guest journey with proactive communication.
Easy Drag-and-Drop Templates
No technical expertise required. Unify GMS’ easy-to-use design editor will assist you in creating engaging messages with eye-catching, drag-and-drop templates. Create beautiful, branded email templates in a simple user interface.
Intelligent Guest Profiles
Combine guest attributes from across your systems into a single customer view of each guest, allowing for true 1:1 marketing. A consolidated master record of each guest lets you create more impactful campaigns.
Predictive Send Time Optimization
Guests will receive messages at the precise times they are most likely to engage, based on their past history with your brand.
Best-of-Breed Solutions
into an All-in-One Platform
Technology brands serving the hospitality industry that utilizes cutting-edge technology solutions to meet critical business needs.
Learn More
What does GMS stand for in hotel technology?
GMS stands for Guest Messaging Solution. In the context of hotel technology, a GMS is a platform that enables properties to send automated, personalized communications to guests via email and SMS across the full stay lifecycle—before, during, and after their visit.
How is Unify GMS different from a standard hotel email marketing tool?
Unify GMS differs from standard hotel email marketing tools by drawing on unified guest profiles that aggregate data from multiple hotel systems, not just a single PMS or CRM. This enables AI-driven segmentation, predictive send-time optimization, and true 1:1 personalization that generic email platforms cannot replicate.
What systems does Unify GMS integrate with?
Unify GMS is part of the Jonas Hospitality ecosystem and integrates with Jonas Unify's Customer Data Platform (Unify CDP), as well as partner brands including SpaSoft, Jonas Chorum, Leonardo, Vizergy, and Springer-Miller Systems, among others. Unify GMS also integrates with 3rd party vendors through Jonas Hospitality's open API platform, Jonas ARC.
Does Unify GMS require technical expertise to use?
No. Unify GMS includes a drag-and-drop template editor that allows hotel marketing teams to create branded email campaigns without any coding or design experience.
Can Unify GMS send SMS messages as well as email?
Yes. Unify GMS supports both SMS and email communications, enabling hotels to reach guests on their preferred channel at the right moment in their journey.
FAQ
Improve Every Stay
Discover the benefits of adding a guest messaging solution to your property’s day-to-day operations and overall marketing strategy today.