Low-code tools are going mainstream
Purus suspendisse a ornare non erat pellentesque arcu mi arcu eget tortor eu praesent curabitur porttitor ultrices sit sit amet purus urna enim eget. Habitant massa lectus tristique dictum lacus in bibendum. Velit ut viverra feugiat dui eu nisl sit massa viverra sed vitae nec sed. Nunc ornare consequat massa sagittis pellentesque tincidunt vel lacus integer risu.
- Vitae et erat tincidunt sed orci eget egestas facilisis amet ornare
- Sollicitudin integer velit aliquet viverra urna orci semper velit dolor sit amet
- Vitae quis ut luctus lobortis urna adipiscing bibendum
- Vitae quis ut luctus lobortis urna adipiscing bibendum
Multilingual NLP will grow
Mauris posuere arcu lectus congue. Sed eget semper mollis felis ante. Congue risus vulputate nunc porttitor dignissim cursus viverra quis. Condimentum nisl ut sed diam lacus sed. Cursus hac massa amet cursus diam. Consequat sodales non nulla ac id bibendum eu justo condimentum. Arcu elementum non suscipit amet vitae. Consectetur penatibus diam enim eget arcu et ut a congue arcu.
Combining supervised and unsupervised machine learning methods
Vitae vitae sollicitudin diam sed. Aliquam tellus libero a velit quam ut suscipit. Vitae adipiscing amet faucibus nec in ut. Tortor nulla aliquam commodo sit ultricies a nunc ultrices consectetur. Nibh magna arcu blandit quisque. In lorem sit turpis interdum facilisi.
- Dolor duis lorem enim eu turpis potenti nulla laoreet volutpat semper sed.
- Lorem a eget blandit ac neque amet amet non dapibus pulvinar.
- Pellentesque non integer ac id imperdiet blandit sit bibendum.
- Sit leo lorem elementum vitae faucibus quam feugiat hendrerit lectus.
Automating customer service: Tagging tickets and new era of chatbots
Vitae vitae sollicitudin diam sed. Aliquam tellus libero a velit quam ut suscipit. Vitae adipiscing amet faucibus nec in ut. Tortor nulla aliquam commodo sit ultricies a nunc ultrices consectetur. Nibh magna arcu blandit quisque. In lorem sit turpis interdum facilisi.
“Nisi consectetur velit bibendum a convallis arcu morbi lectus aecenas ultrices massa vel ut ultricies lectus elit arcu non id mattis libero amet mattis congue ipsum nibh odio in lacinia non”
Detecting fake news and cyber-bullying
Nunc ut facilisi volutpat neque est diam id sem erat aliquam elementum dolor tortor commodo et massa dictumst egestas tempor duis eget odio eu egestas nec amet suscipit posuere fames ded tortor ac ut fermentum odio ut amet urna posuere ligula volutpat cursus enim libero libero pretium faucibus nunc arcu mauris sed scelerisque cursus felis arcu sed aenean pharetra vitae suspendisse ac.
Guests expect tailored experiences, and hotels that deliver them see higher satisfaction, stronger loyalty, and increased spend. That’s where Unify CDP from Jonas Unify comes in.
Hotels are turning to Customer Data Platforms (CDPs) to connect fragmented tech systems and provide actionable guest insights. Unify CDP stands out as a powerful solution, enabling properties to centralize data, personalize interactions, and drive revenue through smarter upselling and cross-selling strategies.
As part of a unified hotel software ecosystem, Unify CDP empowers hotel managers to upsell and cross-sell more effectively by leveraging rich guest data across every touchpoint. Here’s how it works—and why it matters.
What Is a CDP?
A Customer Data Platform (CDP) is a centralized system that collects, unifies, and organizes guest data from across all your hotel’s systems—PMS, POS, spa, golf, dining, loyalty programs, and even third-party platforms. Unlike traditional databases or CRMs, a CDP is designed to create a single, comprehensive guest profile that updates in real time and is accessible across departments.
In the case of Unify CDP, this means every interaction a guest has with your property—whether it’s booking a room, ordering room service, scheduling a spa treatment, or checking in via mobile—is captured and connected. The platform merges duplicate records and ensures that every team member is working from the same accurate, up-to-date guest profile.
This unified view is the foundation for personalized service and smarter marketing. It allows hotel teams to understand not just who the guest is, but what they value, how they behave, and what they’re most likely to want next. Whether it’s offering a room upgrade at check-in or suggesting a spa package based on past visits, a CDP turns raw data into actionable insights that drive revenue and enhance the guest experience.
Upselling Made Easy
Upselling in hospitality is no longer about generic offers or last-minute pitches at the front desk. Delivering the right upgrade or enhancement at the right time, based on what you know about the guest, is a more effective strategy. With Unify CDP, upselling becomes a seamless, data-driven process that feels less like a sales tactic and more like thoughtful service.
Because Unify CDP consolidates guest data from across your hotel’s systems, it gives your team a complete view of each guest’s preferences, past purchases, and behavior. This means you can identify high-value opportunities to offer room upgrades, premium amenities, or exclusive experiences that are actually relevant to the individual. For example, suppose a returning guest typically books a deluxe suite and dines at your on-site restaurant. In that case, your system can automatically suggest a suite upgrade or a dining credit during the booking process.
What makes this even more powerful is the connectivity behind it. Unify CDP and it’s connected apps enables upsell prompts to be delivered through multiple channels—such as pre-arrival emails, mobile check-in apps, or even in-stay notifications. These offers are personalized, timely, and consistent across touchpoints, increasing the likelihood of conversion without overwhelming the guest.
Additionally, hotel managers can use Unify CDP to test and refine upsell strategies. By analyzing which offers perform best with which guest segments, you can continuously improve your approach and maximize revenue per guest. Whether it’s a late checkout, a spa package, or a room with a view, Unify CDP helps ensure that every upsell feels like a natural extension of the guest experience—not a hard sell.
Cross-Selling Across Departments
Cross-selling in hospitality is all about enhancing the guest experience by introducing them to services they may not have initially considered—but are likely to enjoy. With Unify CDP, cross-selling becomes a natural extension of the guest journey, powered by real-time data and a unified view of every interaction across your property.
Because Unify CDP consolidates guest data from systems like PMS, POS, spa, golf, dining, and activities, it enables hotel teams to identify meaningful cross-sell opportunities. For example, if a guest books a spa treatment, Unify CDP can recommend a yoga class, wellness consultation, or even a retail product based on their preferences and past purchases.
What sets Unify CDP apart is its ability to deliver these offers through the guest’s preferred channels—whether that’s a personalized email before arrival, a mobile app notification during their stay, or a concierge recommendation informed by their profile. These touchpoints are not only timely but also contextually relevant, making the offers feel helpful rather than intrusive.
By making cross-selling smarter and more personalized, Unify CDP helps hotels increase total revenue per guest while delivering a more engaging and memorable stay. It’s not just about selling more—it’s about offering more of what guests truly value.
Why It Works
What makes Unify CDP so effective for upselling and cross-selling is its ability to turn fragmented guest data into a single, actionable source of truth. In many hotels, guest information is scattered across systems—PMS, POS, Spa Management, Accounting Platforms, and more. This fragmentation makes it difficult to understand the full scope of a guest’s preferences, behaviors, and potential value.
Unify CDP solves this by consolidating and cleansing data from all touchpoints, creating a unified guest profile that updates in real time. This profile doesn’t just include basic contact information—it captures booking history, spending patterns, service preferences, loyalty status, and even feedback or special requests. With this level of insight, hotel teams can anticipate guest needs and tailor offers that feel personal and relevant.
The platform also enables automated personalization at scale. Whether it’s a pre-arrival email suggesting a room upgrade, a mobile app notification promoting a spa package, or a front desk prompt to offer late checkout, Unify CDP ensures that every upsell or cross-sell opportunity is timely and targeted. This not only increases conversion rates but also enhances the guest experience by making them feel seen and understood.
Moreover, Unify CDP provides hotel managers with the analytics they need to measure performance and refine their strategies. You can track which offers are converting, which guest segments are most responsive, and how upselling and cross-selling are impacting total revenue per guest. These insights allow for continuous improvement and smarter decision-making across departments.
In short, Unify CDP works because it brings together the data, the timing, and the tools needed to deliver personalized offers that drive revenue—all while enhancing the guest experience
